Why Brokers Fidelity Is Building the Future of Independent Insurance Distribution
At Brokers Fidelity, we’re not just evolving — we’re doubling down on the principles that made us different from day one.
We don’t want to be the biggest. We want to be the most trusted.
This is our next chapter. And if you’re an independent agent looking for a better way to build, you’re going to want to be a part of it.
Over the last few years, we’ve helped agents nationwide grow their books through strategic product access, real mentorship, and hands-on support. Our partnership with American Home Life Insurance Company led to the launch of the Ideal Flex Hospital Indemnity plan — one of the cleanest, most competitive HIPs in the market today.
We’ve done it all while staying lean, personal, and agent-focused.
We’re not a call center. We’re not a megadistributor trying to pump numbers into a CRM.
We’re not Integrity Marketing Group or AmeriLife — and that’s the point. We’re not knocking them. But at Brokers Fidelity, we’re doing things a little more hands-on. More curated. More focused on the individual agent’s success.
Here’s what we’re seeing:
Agents are looking for alternatives to the big box IMOs.
Products are flooding the market, but few are actually selling.
Technology is being overbuilt and underused.
Compliance is only getting tighter.
In short, what worked five years ago won’t work now — and what wins today is personal support, tight product positioning, and a real system.
That’s what our next chapter is all about.
We’re making targeted investments into four specific areas that we believe will redefine the future of our industry:
Our tools are designed to simplify—not overwhelm.
We’re not building another bloated CRM. We’re creating clean, mobile-first tools that help agents route leads, track enrollments, and get paid — without friction. Everything we build works with what agents are already using, not against it.
This is IMO 2.0 in action — a better way to do business. Learn more.
We’re proud to have partnered with American Home Life Insurance Company to bring the Ideal Flex Hospital Indemnity plan to market — a first-to-market HIP that agents actually want to sell.
No underwriting nightmares. No gimmicks. Just real coverage that fills the gaps your clients actually feel.
We’ll continue to source and launch products that serve our core: agents focused on the senior market who care about long-term profitability and doing what’s right for their clients.
Most training in our space is either compliance-driven or hype-driven. Neither gets agents paid.
We’re changing that.
We’re sponsoring live coaching sessions — like our sales leadership webinar with Shawn Buxton — because we believe mentorship should be free, accessible, and based on real-world results.
From lead generation to closing skills, we’re giving agents the practical tools they need to build something sustainable — not just another app count.
Let’s be honest — most IMOs send you a plaque and move on.
We wanted to create something that actually fires people up. That’s why we launched the Top Agent Shootout, an all-out performance challenge that rewards the best in the field with a once-in-a-lifetime experience — a helicopter hog hunt with Helibacon.
No fluff. No tiered trophies. Just pride, adrenaline, and serious bragging rights.
We’re not trying to be everything to everyone.
We don’t run a sprawling hierarchy with dozens of uplines. We don’t believe in locking agents into contracts they can’t get out of. And we’ll never be the group that forgets your name or treats you like a number.
We’re lean by design. We’re niche on purpose. And we like it that way.
Unlike Integrity Marketing Group or AmeriLife, we don’t push one-size-fits-all solutions. We curate. We partner. We build with you — not above you.
We’re not against size. We’re just focused on substance.
As we grow, a few things will never change:
Our dedication to transparency — no fine print, no hidden agendas.
Our focus on agent profitability — you’re building a business, not a leaderboard.
Our commitment to long-term relationships — if you work with us, we’re in your corner.
This is how we’ve always done it. And this is how we’ll keep doing it — even as we scale.
If you’re an agent who’s tired of the noise…
If you’re looking for a partner who will actually help you grow your business…
If you want to be part of a modern, grounded, and growing team…
This is your next chapter too.
Whether you’re ready to launch something new, switch uplines, or just get a second opinion on how you’re building — let’s talk. We’re not here to sell you. We’re here to support you.
Learn More
For full product specs, appointment materials, and marketing tools, call Brokers Fidelity or visit:
www.brokersfidelity.com
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Brokers Fidelity
Phone: 913-374-1550
Email: hello@brokersfidelity.com
Address: 400 S Kansas Ave, Topeka, KS 66603