Most insurance marketing organizations (IMOs) are built on one simple principle: offer as many products and carriers as possible, and let producers figure out what to sell. At first glance, this looks like flexibility. But in practice, it leads to confusion, diluted engagement, and low adoption across the board.
That’s where IMO 2.0 is different. It’s not about offering everything. It’s about executing one thing with total focus. At Brokers Fidelity, we don’t believe in being everything to everyone. We believe in partnering deeply with a single carrier on a single product and taking it to market with clarity, alignment, and real momentum. That’s the IMO 2.0 Method.