Most insurance marketing organizations (IMOs) are built on one simple principle: offer as many products and carriers as possible, and let producers figure out what to sell. At first glance, this looks like flexibility. But in practice, it leads to confusion, diluted engagement, and low adoption across the board.
That’s where IMO 2.0 is different. It’s not about offering everything. It’s about executing one thing — the right thing — with total focus.
At Brokers Fidelity, we don’t believe in being everything to everyone. We believe in partnering deeply with a single carrier on a single product and taking it to market with clarity, alignment, and real momentum. That’s the IMO 2.0 Method.
Traditional IMOs operate like product catalogs. If there are six Final Expense products or five Hospital Indemnity plans, they offer them all. That might seem helpful, but it often leaves agents overwhelmed and unsupported, and it leaves carriers competing for attention inside their own distribution channel.
The IMO 2.0 Method eliminates that noise. We choose one high-impact product with real market potential — and commit to it. During the entire cycle, from launch to scale, we act as the carrier’s single point of contact, providing the focus and leadership needed to ensure the product moves.
We don’t hedge our bets or play favorites. We choose a partner, align with them, and go all in.
One of the biggest failures of the traditional IMO model is low field engagement. With too many products in play, producers often don’t know which one to focus on, how to position it, or whether it’s even worth their time.
Our method solves that. By distributing a single product, we can deliver consistent messaging, focused campaigns, and high-touch support that actually moves the needle. We train, equip, and activate producers around that one product — from the scripts they use to the way they explain the benefits on the phone or in the home.
When the entire distribution channel is centered around one product, it gets talked about more. It gets understood better. And most importantly, it gets sold.
Alignment is the cornerstone of IMO 2.0. We align the field, the marketing team, and the carrier around a shared strategy — and then we execute it with speed and consistency.
This isn’t about broadcasting a product and hoping something sticks. It’s about building a campaign around a product with discipline. We track adoption. We measure results. We optimize in real time. When something isn’t working, we know where the friction is, and we fix it fast.
For carriers, this means faster feedback loops and stronger partnerships. For agents, it means better support and higher production. For us, it means results that can actually be scaled.
In a marketplace flooded with options, the greatest competitive advantage isn’t choice — it’s clarity. IMO 2.0 offers that clarity by eliminating internal competition and focusing all energy on a single direction.
It’s a new model for a new era of distribution — and it works.
Brokers Fidelity
Phone: 913-374-1550
Email: hello@brokersfidelity.com
Address: 400 S Kansas Ave, Topeka, KS 66603