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How to Use Hospital Indemnity in a Group Setting or Employer Plan

Aaron Sims presenting voluntary hospital indemnity plans to employers and HR teams

How to Use Hospital Indemnity in a Group Setting or Employer Plan

Hospital indemnity isn’t just for individuals.

Smart agents are using it to:

  • Open doors with business owners

  • Help HR teams reduce benefits costs

  • Deliver value with zero employer contribution

Here’s how to approach it in a group or employer setting — and why it works.

What Makes Hospital Indemnity a Good Fit for Groups?

Voluntary — no cost to the employer
Simple — one-page benefit summary
High perceived value — especially with rising deductibles
Flexible payout — tax-free cash to the employee
Easy enrollment — no health questions or underwriting

It gives employees real protection and gives the employer a benefit boost — without raising premiums.

When to Introduce It

  • During a benefits review

  • When a business is struggling to keep healthcare costs low

  • As part of a voluntary benefits lineup

  • Alongside accident or critical illness plans

You’re not replacing anything — you’re enhancing their offering.

What to Say

“This benefit pays employees cash if they’re hospitalized — regardless of what their medical plan pays.

It’s voluntary, affordable, and completely optional — but employees love it because it gives them control and cash flow when they need it most.”

Focus on:

  • Control

  • Simplicity

  • No admin burden

Who to Talk To

Small business owners with 5–50 employees
Local HR managers for mid-sized firms
Benefits consultants or payroll companies open to new offerings

Bring a short leave-behind, offer to do a 20-minute group presentation, and include testimonials or claim stories if you can.

Final Word

Hospital indemnity becomes a business-builder when you take it into groups.

It’s fast, simple, and well-received — and in many cases, you’ll be the only agent offering it.

That’s your edge.
That’s your in.

Don’t leave the group market to accident and dental reps. This is your turf now.

Ready to Switch?

Learn more about the Ideal Flex Series Hospital Indemnity
Join our Top Agent Shootout and win your spot on the Texas Hog Hunt
Watch the Sales Leadership Webinar with Shawn Buxton for even more strategy

Brokers Fidelity
Phone: 913-374-1550
Email: hello@brokersfidelity.com
Address: 400 S Kansas Ave, Topeka, KS 66603

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Ideal Flex Series Hospital Indemnity Plan Availability
Offered by American Home Life Insurance Company

Approved States:
Texas (TX), Wyoming (WY), North Dakota (ND), Wisconsin (WI), Kentucky (KY), Tennessee (TN), Mississippi (MS), Alabama (AL), Georgia (GA), and Florida (FL), Nevada (NV), Utah (UT), Arizona (AZ), Montana (MT), Colorado (CO), Nebraska (NE), Kansas (KS), Oklahoma (OK), Iowa (IA), Missouri (MO), Arkansas (AR), Louisiana (LA), Illinois (IL), Indiana (IN), Michigan (MI), Ohio (OH), West Virginia (WV), Pennsylvania (PA), Virginia (VA), North Carolina (NC), South Carolina (SC), Maryland (MD)

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