Aaron Sims Transitions from National Sales Director at American Home Life to Launch Brokers Fidelity as Founder, President & CEO
Insurance industry leader spearheaded product innovation, technology integration, and strategic partnerships before founding new independent brokerage.
TOPEKA, KS — August 1st, 2025 — Aaron Sims, a key driver of product innovation and modernization at American Home Life Insurance Company (AHL), announced today his transition from National Sales Director to Founder, President, and CEO of Brokers Fidelity, a newly formed independent insurance brokerage.
During his two-year tenure at AHL, Sims worked closely with company leadership, including President and CEO Tom Lobell, to expand the company’s offerings and enhance operational efficiency. He introduced the idea for a Hospital Indemnity product a first for the 120-year-old insurer resulting in the launch of the Ideal Flex Series Hospital Indemnity, an ancillary health product that provides policyholders with added financial protection during hospital stays.
Sims also oversaw the successful integration of a fully digital eApplication system and an eContracting platform, streamlining agent onboarding and client enrollment. In a strategic move to maximize product reach, he brokered a partnership with Tegrey Moot of Heartland Financial Group and Integrity Marketing Group, enabling the Ideal Flex Series Hospital Indemnity to be distributed directly from AHL’s home office to agents nationwide.
“My time at AHL was about identifying opportunities, modernizing processes, and building partnerships that deliver value,” said Sims. “With Brokers Fidelity, I’m carrying that same philosophy into the independent brokerage space giving agents innovative products, modern technology, and the support they need to succeed.”
Brokers Fidelity will focus on providing independent agents with competitive products, proprietary tools, and a streamlined contracting and enrollment experience. The brokerage aims to be a resource-rich partner for agents, blending the flexibility of independence with the strength of a coordinated national platform.
For more information about Brokers Fidelity, visit www.brokersfidelity.com.
About Brokers Fidelity
Brokers Fidelity is an independent insurance brokerage dedicated to empowering agents through innovative products, streamlined technology, and unparalleled support. Founded by Aaron Sims in 2025, the company offers a wide range of insurance solutions and tools designed to help agents grow their business and better serve clients.
Media Contact:
Brokers Fidelity
Attn: Media Relations
400 S Kansas Ave, Topeka, KS 66603
Phone: 913-374-1550
Email: hello@brokersfidelity.com
Website: www.brokersfidelity.com